Websites
Fast, sharp websites built to convert, not just to look pretty. Strategy, structure and copy that turn visitors into customers.
Hey, I'm Shane
Digital strategy expert. I build websites, coach businesses on digital marketing, and make sure they show up where people actually search: on Google, and in AI answers from ChatGPT, Claude, Perplexity, Grok and Gemini.
Off the clock: man of too many expensive hobbies. Based in Boise, Idaho, where you'll find me biking the foothills, playing fetch with my two dogs, or planning a day trip with my wife somewhere. Big hockey fan.
Professional Creds
What I actually do.
SEO
Sustainable organic visibility in a noisy world. Local search, technical SEO, and the kind of content that actually ranks on Google.
AEO: AI Engine Optimization
Making sure your business shows up when people ask ChatGPT, Claude, Perplexity, Grok or Gemini who to hire. The new front page of the internet.
Digital Marketing Coaching
One-on-one and group coaching that turns marketing from a mystery into a system you can actually run yourself.
Six years.
Real work.
- 2023 - Present
Owner & Founder
Tonewood Marketing
- 2021 - Present
Head of Digital Strategy
Book Launchers
- 2019 - Present
Digital Marketing Specialist
141 Creative