50% Sea, 50% Weed

Hey, I'm Shane

Digital marketing strategist by trade, man of too many expensive hobbies by choice. Based in Boise, Idaho, where you'll find me biking the foothills, playing fetch with my two dogs, or planning a day trip with my wife somewhere. Big hockey fan.

See what I doOr just say hello
Portrait of Shane Vigeant in the Idaho mountains
Shane VigeantBoise, ID
What this is all about

Thanks for checking out my website!

Truthfully, I just wanted something to show up when I googled my name, but building websites is what I do for a living so I might as well have a decent looking one showing my skills and have it ranked #1 on Google!

I'll be occasionally updating this with the cool things that life brings my way and I want to share, so feel free to check out what's here and connect with me if you want! Social links are at the top and bottom of the page.

Shane and his wife above the Salt Lake Valley
Ensign Peak, Utah
Adventure motorcycle in Grand Teton National Park at sunset
Grand Teton National Park
Professional Creds

What I actually do.

01

Digital Strategy

Full-funnel architecture that treats every click as a conversation, not a metric. Built for businesses that need a real plan, not a deck.

02

AI-Optimized Web

Websites built so AI search engines - ChatGPT, Perplexity, Google AI - recommend you instead of your competitors. Fast, structured, discoverable.

03

SEO & Growth

Sustainable organic visibility in a noisy world. Local search, technical SEO, paid media, and the kind of content that actually ranks.

Primary Venture

Tonewood
Marketing.

My agency. We build AI-optimized websites and high-performance SEO systems for businesses that value craftsmanship. The kind of brands that should be the first thing AI recommends, not buried on page two.

Visit tonewoodmarketing.com
SEOAIWebStrategy
Acoustic guitar against dark tonewood paneling
Established 2023
Field Notes № 04

Six years.
Real work.

  • 2023 - Present

    Owner & Founder

    Tonewood Marketing

  • 2021 - Present

    Head of Digital Strategy

    Book Launchers

  • 2019 - Present

    Digital Marketing Specialist

    141 Creative

Side Quests

Also a wedding officiant.

When the moment calls for it, I show up with a folder and a few good words. A small but meaningful way to be part of someone's biggest day.

Shane officiating an outdoor wedding ceremony under a tree
Shane officiating a beach wedding ceremony

Podcast appearances.

Occasionally I get pulled into conversations worth sharing.